I started she is i in 2019. I was in bed one night overthinking and had this need to create timeless good quality,statement pieces that I wanted to create for myself & were missing in my wardrobe.
I wanted to bring to life these visions I had in my head.
Since I was a kid my mother would always make me clothes, and would always say “you dont need to buy that Ill make it for you” (she wouldnt always make it haha). But I always knew one day I would try my best to recreate those timeless pieces from her wardrobe! (And her office where I spent a lot of my childhood).

I still wear the pieces she made and wore througout the 80’s  90’s and 2000’s. They are still unsurprisingly perfect condition.. my mother is the best at taking care and preserving clothes. Also furniture and family haha. I was inspired by that.  

We take our time to create these pieces and we care about the people who make them.
We also care about producing limited amounts of stock.

For fabric, we always keep our planet in mind and switch between different types of materials. From more ecological/ biodegradable, to recycled materials. Without jeopardizing the quality and longevity of our products. The collections are broken out by 3 sections, with our “sins” collection holding a special ode to my mother Edith, inspired by her designs and patterns from the 90s. The pieces are meant to be for special nights out, carrying a fun energy to them. I hope you enjoy she is i as much as I do <3 

Xxx, Inka